The Power of the Starfish

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I’ve been reading a very interesting book recently on the power of decentralization in organizations called The Starfish and the Spider by Ori Brafman and Rod A. Beckstrom. While examining a variety of business organizations from GM to eBay, this book makes a strong case for embracing the move to increasingly decentralized structures that engage more people and give more input into the life of organizations.

Why am I reading this? Mostly because I came across it in another book I’m reading by Alan Hirsch and through the web-site of Neil Cole and CMA Resources. Hirsch is one of my favorite writers and thinkers on the church presently. Cole is a significant catalyst for the movement to networks of house churches; we also utilize his resources on discipleship at Brooklife.

While there is a lot to be gleaned from this fun read here are ten rules that the authors offer in the final conclusion of the book that might get you thinking:

  1. Diseconomies of scale: While in the past bigger organizations were better, in this day and age, being smaller may be better. Costs and energy utilized are less for smaller organizations, thus making them more able to operate and adapt.
  2. The Network Effect: The value of an organizational network increases as each new person joins the network. The more phones, the more people you can talk to. The more people giving feedback on sellers for eBay, the more helpful the advice becomes.
  3. The Power of Chaos: Freedom given to members of decentralized organizations creates chaos. But the chaos can often give rise to greater innovation and creativity.
  4. Knowledge at the Edge: Decentralized organizations value sharing of knowledge, allowing all members of the organization to have input and shape the life of the organization. Often those at the edges have more creative ideas for the benefit of the organization.
  5. Everyone Wants to Contribute: People fundamentally want to make a contribution. Building off the knowledge that they have (even at the edges of the organization), contributions have the power to be creative and important.
  6. Beware the Hydra Response: Decentralized organizations do not have a clear head – they have many. This makes it difficult to fight against or put down a decentralized organization.
  7. Catalysts Rule: Catalysts suggest an idea and then let go. In decentralized organizations, they inspire people around them into action that moves out of their control. They are not CEOs and if they try to be, the organization will suffer.
  8. The Values Are the Organization: Decentralized organizations are built and sustained by a clear ideology. Oftentimes, they are started by what seems to be a radical ideology.
  9. Measure, Monitor, and Manage: Although at times ambiguous, decentralized organizations can still be measured, monitored, and managed. This is more intuitive than precise. Key questions are: How’s the organizations health? Do members continue participating? Is the network growing? Is it spreading? Is it mutating? Is it becoming more or less decentralized?
  10. Flatten or Be Flattened: In the increasingly globalized and digital world, decentralization will continue to change the world. We can fight it or join it.

What would it look like if we brought some of this into the church?

How do we maintain clear vision and values while also decentralizing and catalyzing our people to have ownership and input into what is happening?

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7 Replies to “The Power of the Starfish”

  1. Excellent observations, especially like 2, 5 and 10.

    Chaos drives me nuts, so I’m not a fan of #3. Most chaotic organizations I’ve been involved with so rarely actually use the chaos to find a solution, but just continue to operate chaotically day after day. Productivity, effectiveness and often customer service suffered greatly.

    Perhaps it’s best to acknowledge chaos, but do not accept it as an ongoing condition. Pull creative ideas from the situation and take the time to put some policies/procedures into place sooner rather than later. I guess I would call that “managed chaos”.

  2. Thanks for the feedback, Shelley. I’d probably agree with you about the chaos, although I think that the chaos could lead to greater creativity. However, if chaos pervades the organization without any benefit, then it’s just … chaos.

    I’m interested in thinking through how the Network effect (#2) could apply to house groups or the church in general. Any thoughts?

  3. I relate to The Network Effect on a communications technology level: The value of a network increases as each new person joins the network. The more phones, the more people you can talk to. The more people giving feedback on eBay or Amazon, the more reliable the feedback becomes.

    I think the Network Effect applies to housegroups in that each new … Read Moreperson who joins a group brings unique perspectives to the discussion, thus enhancing the house group. In my experience, members feel safe and welcome with the group, which enhances their experience with Brooklife. Members talk about their good experiences with others, which causes more people to check out Brooklife and to join a house group, adding value to that group.

  4. P.S. Any network can experience problems with overcrowding or breakdowns, there is potential for problems with a housegroup member – we’re all mere humans, after all. Such issues are anomalies, however, and if house group leaders are properly trained the effect this can have on a group should be minimal.

  5. Very insightful, Shelley. I think your communications technology background helped to clarify how exactly to think of the HG network effect. That all makes sense to me. Appreciate it.

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