I subscribe to a magazine called Collide that looks at the impact of new media and technology on ministry and the church. As someone who works with ministry to adults in the church and also with various aspects of Sunday worship, I have found the magazine and web-site to be useful in a variety of ways.
A recent article in the magazine that you can read online was entitled “How to Start a (Good) Blog.” While I did find some aspects of the article helpful, such as considering who your target audience is and what platform to use, I felt that the final section on the post-launch of a blog was a bit trivial and simplistic.
So, as I reflected on my own blogging experience (on-again, off-again over the past five years), I was interested to hear from people who read blogs from time to time about what you think actually makes a good blog.
My own two-cents worth on what makes an interesting blog to return to after its launch is:
- consistently links to resources or ideas on pertinent topics
- consistently interesting commentary on pertinent topics
- ongoing interaction between the blogger and those who respond with comments
- regular updates to the blog: at least 3 times a week, although daily or multiple updates per day are a bonus
- clear organization of and good content to the writing
How about you? What do you think makes a good blog? I’d really like to know.
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Matthew Erickson 
Some things to think about…
1) regular posts – at least one a week
2) a variety of subjects – not always the same thing
3) related to 2, change up the seriousness of the subject – balance the navel gazing with some lightheartedness – “a merry heart doth good like a medicine”
4) for the serious stuff – keep it as good as the “living” post of last week. If you can keep that up, I believe you will be widely read
5) cook your way through Julia Child’s “The Art of French Cooking” (just kidding)
Timely posts. Critical thought. Humor.
Thanks for the comments, Mike. This is really helpful.
Tony, I appreciated your five points on blogging (or at least the first four!).
I particularly needed to hear the third point that helps make the blog not so overly serious all of the time – even though that is my bent. While I love humor, that does not always come out in what I’m writing on the blog.