The Gospel Advertised

You might be interested in taking a look at the following article on the BBC about recent advertising efforts by churches in the UK. There is plenty of grist for discussion about how far we should go in church or as Christians in trying to ‘market’ our faith.

You might also want to take a look at a book I was given recently, On Earth as It is In Advertising by Sam Van Eman.

Discuss amongst yourselves.

4 thoughts on “The Gospel Advertised

  1. The church I attended in Madison (Geneva Campus Church) was renting out their sanctuary from the Presbyterian Church in Madison. Fairly recently, the Presbyterians decided to inform Geneva that they were no longer going to be able to use the facility, as they were going to start their own church there.

    In an effort to advertise their new church, the Presbyterian Church put up signs with a picture of an elderly woman with an X over it. It read something along the lines of, “Not your grandma’s church”…

    Some of the elderly women at my church saw these signs, and were significantly hurt by the advertisements. Not only did the Presbyterians evict a wonderful, growing, impactful church from their sanctuary…but they also disheartened the congregation with their inconsiderate advertising.

    Perhaps this is not exactly the point that you were trying to bring out, Matt. And certainly this certainly doesn’t affect my view of the Presbyterian Church, but it just shows what frivolous and unthoughtful advertising can do.

    At the very least, if the church feels the need to advertise, it should reflect the truths of the Christian faith. And one of these truths is that all are welcome and should be a part of the Church…young and old, poor and wealthy, etc., etc.

    If a church is depending on witty, cool, “relevant” slogans and advertising to draw people into their churches, then I think they are missing the point. It is Christ who draws people in, through His love poured in and through the Church. If a church does not trust in Him to do His work, then they are building a house (church) on sand that will blow away at the first storm.

    I think that the advertisements that were discussed in the article were unfortunate. I think it represents churches that, perhaps, do not trust that God will draw people in. Certainly I have been guilty of this in the past, and realize the devastating effects it can have on a community.

    And the picture of Jesus from the article. Ridiculous.

  2. The church I attended in Madison (Geneva Campus Church) was renting out their sanctuary from the Presbyterian Church in Madison. Fairly recently, the Presbyterians decided to inform Geneva that they were no longer going to be able to use the facility, as they were going to start their own church there.

    In an effort to advertise their new church, the Presbyterian Church put up signs with a picture of an elderly woman with an X over it. It read something along the lines of, “Not your grandma’s church”…

    Some of the elderly women at my church saw these signs, and were significantly hurt by the advertisements. Not only did the Presbyterians evict a wonderful, growing, impactful church from their sanctuary…but they also disheartened the congregation with their inconsiderate advertising.

    Perhaps this is not exactly the point that you were trying to bring out, Matt. And certainly this certainly doesn’t affect my view of the Presbyterian Church, but it just shows what frivolous and unthoughtful advertising can do.

    At the very least, if the church feels the need to advertise, it should reflect the truths of the Christian faith. And one of these truths is that all are welcome and should be a part of the Church…young and old, poor and wealthy, etc., etc.

    If a church is depending on witty, cool, “relevant” slogans and advertising to draw people into their churches, then I think they are missing the point. It is Christ who draws people in, through His love poured in and through the Church. If a church does not trust in Him to do His work, then they are building a house (church) on sand that will blow away at the first storm.

    I think that the advertisements that were discussed in the article were unfortunate. I think it represents churches that, perhaps, do not trust that God will draw people in. Certainly I have been guilty of this in the past, and realize the devastating effects it can have on a community.

    And the picture of Jesus from the article. Ridiculous.

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